Now that the heat of our Consumer 360 (note: check out video on demand section on the site to see conference general and concurrent sessions) conference has subsided and we officially head into summer, TheShopperWonk team wants to share our plan for continuing our thought leadership program. Thus this summer we are announcing on ongoing program for Shopper Management thought leadership.
The program includes the following elements:
1. Shopper Management white paper entitled: "The Rise of Shopper Management".
2. Podcasts featuring Wonk contributors: Todd Hale, Janice Linnane and Tom Pirovano.
3. A webinar series articulating our Shopper Management 1.0 and 2.0 solution frameworks.
4. Clear articulation of Nielsen solutions.
Throughout the process we will involve clients and their case studies to bring the Shopper Management space to life.
TheShopperWonk will continue to be a significant vehicle to engage the Shopper Management community engaged in dialogue. We will announce the details of the campaign as we go, so stay tuned.
If the community has other ideas for interaction or relevant content please don't hesitate to reach out.
On behalf of the Wonks, I would like to wish you a safe and happy holiday weekend. We'll back back online after the break.
-Jay Stockwell, TheShopperWonk
-email: jay.stockwell@nielsen.com
