SVP, Shopper and Consumer Insight
Todd Hale has more than 30 years of experience in consumer panel analysis, including 24 years with The Nielsen Company, where he has held various marketing and sales management positions. Over the course of his career, Hale has been heavily involved in the development of innovative consumer panel applications for consumer packaged goods (CPG) manufacturers and retailers. A frequently sought-after industry and client speaker, Hale shares his insights on consumer shopping and buying behavior and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Hale is often quoted in the press on CPG trends and consumer shopping behavior, including the Wall Street Journal, Associated Press, Washington Post, FOX Business News, Chicago Tribune and numerous trade publications.
Mr. Hale earned an MBA and a BA in Business from Wright State University.
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Vice President, Product Leadership
With over 24 years of industry experience, Janice Linnane currently manages Nielsen’s core Homescan consumer panel deliverables in North America and globally. Her product portfolio contains industry leading tools including Nielsen’s Consumer & Shopper Insights Suite and Consumer & Shopper Explorer (CASE), each designed to help CPG manufacturers and retailers identify opportunities and drive business growth through a deeper understanding of household based shopping behavior.
Janice gained experience in sales research and retail management before joining NPD/Nielsen in 1988 as a consumer research analyst. Evolving with the Nielsen organization, Janice has assumed various roles across operations and marketing with responsibilities spanning the areas of application development, software training, product marketing, portfolio management, and business strategy. In 1995, Janice led the North American development and launch of a new syndicated suite of applications (Consumer & Shopper Insights) which continues to thrive today as one of Homescan’s most successful panel based services. In 2001, Janice brought panel analyses online with the first web-based access tool for tracking consumer behavior, providing manufacturers and retailers with fast, easy access to valuable insights into brand, category, and shopper management. Today, she continues to manage that product line, as well as a variety of other consumer and shopper diagnostic solution sets across nearly thirty countries around the globe.
Janice graduated from CUNY Queens College with a B.A. in Communications Arts & Sciences and Sociology, along with completed graduate studies in Applied Social Research.
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Tom joined Nielsen in August 1997. Tom drives thought leadership for Nielsen’s retailer and manufacturer client teams. His industry studies cover a broad range of topics including healthy eating, trade promotion, pricing, Wal-Mart, consumer dynamics, private label, and general industry trends. Tom also supports training of Nielsen’s client-facing associates. Previous account management positions at Nielsen include Walgreens, Quaker Oats, and Kraft.
Prior to joining the company, he managed marketing information for Dean Foods Vegetable Division. He also managed information technology for Mid-Central Food Sales, later becoming Advantage Sales and Marketing. He started his career in syndicated market research at Information resources, Inc. Tom earned his MBA from DePaul University and has a Bachelor’s degree in Marketing from the University of Illinois at Chicago. In his free time, Tom coaches soccer and spends time with his wife and three children. He is also an accomplished pianist, playing professionally in the 1980’s.
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Director, Global Loyalty Analytics
Nigel is Director, Global Loyalty Analytics at the Nielsen Company. Nigel supports clients on their customer and loyalty strategy and advises on the application of loyalty data within their business. He works with Nielsen’s analytic teams to deliver leading customer analysis and insight solutions to clients operating in CPG/retail markets.
Before joining Nielsen in early 2007, Nigel worked at dunnhumby (a Tesco company) for 10 years in a number of senior client and consultancy roles. Most recently he was responsible for dunnhumby’s Media Services business which provides a range of data and analysis solutions to help advertisers plan, target and measure their communications activity by using the wealth of information held within the Tesco Clubcard customer database.
Prior to this role, Nigel was Group Account Director managing a range of client relationships and projects including Tesco Clubcard, Powergen, House of Fraser, Virgin Mobile, Virgin Atlantic, Littlewoods, and Lastminute.com. He has managed delivery of a diverse range of solutions focused on the development and application of customer insights including database development& management, loyalty program development, segmentation and modeling solutions and direct marketing programs.
Nigel’s career began in media research at Anglia Tv and British Satellite Broadcasting from which he then moved into database marketing at CACI where he was Managing Consultant, specializing in Media and Retail.
Nigel earned a BSc Degree in Managerial Studies and Marketing, Aston University, Birmingham UK.
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SVP Shopper Management & Loyalty, North America
Jay founded the Shopper Management Area of Expertise at Nielsen in March of 2008. He came to the company via acquisition of the start up company BuzzMetrics (formerly Intelliseek). As EVP of Client Services for Nielsen BuzzMetrics Jay was primarily responsible for commercial operations of the BuzzMetrics unit.
Jay started his business career in CPG at P&G in the paper division where he worked in brand management on Pampers and Puffs. Jay then went home to his beloved Nebraska to work for ConAgra serving as Brand manager for Banquet and Marie Callendar’s lines of frozen food.
Jay then moved into his current field, technology enabled marketing services, for Catalina Marketing in the Irvine California office where he served for six years in various business development assignments.
In 2004 Jay was named SVP of Client Services for Nielsen BuzzMetrics (formerly Intelliseek) leading the client service team through the two-stage Nielsen acquisition.
Jay is also a Commander in the United States Naval Reserve having served for 18 years (active and reserve) in four P-3 squadrons as a Naval Flight Officer. On active duty Jay’s squadron tracked Soviet submarines in the North Atlantic and Mediterranean during the latter years of the Cold War. After a three year teaching assignment at the US Naval Academy in Annapolis Jay then entered the reserve program where for 12 years he was involved in counter narcotics operations in the Caribbean. Jay is currently serving as a Blue and Gold officer for the US Naval Academy interviewing and counseling prospective midshipmen in San Clemente, California where he lives with his wife Betsy and son George.
Jay has a BS in Finance from the University of Nebraska at Lincoln and holds an MBA in Marketing from George Washington University, Washington DC.



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