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Interesting article about Tesco's Fresh & Easy chain and store brand strategy. You're mentioned in it.


Strategy Session: Tesco's Fresh & Easy Needs to Move From its One Store Brand Fits All Strategy to A 'Three Brand' Store Brand Strategy


Thanks for your comment & link. Pirovano has attacked the private label question from the perspective of both the Manufacturer and the Retailer. Many have picked up his advice.

Thanks for following the Wonks!

Jay Stockwell, TheShopperWonk

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Pirovano has attacked the private label question from the perspective of both the Manufacturer and the Retailer.

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