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04/30/2009

Jeff Inman Talks About In-Store Decision Making

The ShopperWonk welcomes University of Pittsburgh Business professor Jeff Inman to the Wonk! Jeff discusses his new research on in-store decision making at the Marketing Science Institute conference. This research is co-authored with Joseph M. Katz Graduate School of Business doctoral student Karen Stilley and Kirk Wakefield from Baylor.

Jeff - thanks for your contribution!

-Jay Stockwell, TheShopperWonk
-email: jay.stockwell@nielsen.com

Posted at 02:22 PM in In-Store, Promotion, Retailer Insights, Shopper |

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