Rob Colarossi, VP Customer Development, Dr Pepper Snapple Group.
Rob and his team work with the company’s top 40 customers to develop core competencies that provide DPS competitive advantage in the area of shopper insights and custom marketing activation. They follow a defined process that starts and ends with the customer’s shopper. The four phase process includes: shopper insight assessment, building 3 year strategic business plans, developing custom shopper activation and agreeing upfront on measurements for success. Rob is a 20+ year veteran joining Dr Pepper Snapple in 1987, following six years at Pepsi-Cola in various sales and trade marketing positions. Rob has had the fortunate experience of crossing over into multiple sales and marketing roles leading to his current position in customer development. He earned a BS with honors in business management and risk management from Syracuse University.
Hear and meet Rob at Nielsen's upcoming Consumer 360 conference. He will be providing a case study with retail partner Food Lion in a concurrent session entitled "The Continued Rise of Customer Centricity". Note: Scroll to bottom of page.
Dr Pepper Snapple Group, Inc.
(NYSE: DPS) is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T Mixers and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean For more information, please visit www.drpeppersnapple.com.
-Jay Stockwell, TheShopperWonk
-email:jay.stockwell@nielsen.com
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